Confuscius
10-07-08, 14:52
I found the study shown on the latest post quite interesting - some of the percentages I found a little surprising but what surprised me more was the following statement of good advice, particularly when taken in conjunction with what we see in Merchant product feeds:
"Images should be coupled with accurate details about the merchandise such as price, delivery cost and the stock status of the product. Supplying users with this level of information at an early stage will avoid surprising them with additional expenses or frustrating them by declaring the item out of stock much later in the process, giving them more confidence to use the site and continue to a purchase."
Any chance that AW could email this advice to the vast majority of their merchants? :)
"Images should be coupled with accurate details about the merchandise such as price, delivery cost and the stock status of the product. Supplying users with this level of information at an early stage will avoid surprising them with additional expenses or frustrating them by declaring the item out of stock much later in the process, giving them more confidence to use the site and continue to a purchase."
Any chance that AW could email this advice to the vast majority of their merchants? :)