View Full Version : ShopWindow Direct - Competition
Hi guys,
I would like to inform you all that after a successful March competition campaign sponsored by Play.com, ShopWindow has now put the April Competition live courtesy of Robert Dyas.
We have a free prize draw for a top of the range Juicer and a fantastic Espresso Maker with a total prize price of over £100!
http://www.shopwindow.com/competition.php
Please drive traffic through your ShopWindow Direct and as we collect and collate the competition email sign ups they are tagged with your affiliate ID’s. This in turn means that your affiliate ID’s will be attached to the newsletters sent out to those corresponding recipients when we promote offers in our email marketing drive. This means that commission will come to you when that newsletter recipient takes advantage of any of the offers via the newsletter. Repeat visits from the user will also be attributed to your affiliate ID as long as the cookie is still valid.
Regards
Confuscius
03-04-08, 12:35
Out of curiosity, has anyone thought about creating a composite email list for Shop Window users? It is possible!
As SW Direct are now actively trying to create their own email list to market to where does this leave SW users? Can SW users be provided with a copy of the Direct emails to be sent out such that we can use these with our own lists?
Views?
Paul
Hi Confuscius,
In regards to the SW newsletter template that will be sent out to those on our list, then I do believe, that if needs be, we can offer that template to others so that they can use it with their own lists.
Obviously, the affiliates ID will be attached to any emails sent out so all commission would still go to you :D
Cheers
Confuscius
08-04-08, 17:59
Hi George
Looking forward to receiving the first SW newsletter template!
I might even then try and create a list from my thousands of visitors that are just on ignore at the moment because I am too lazy to write an offers email!
Thanks,
Paul
It would be entirely possible to have a backend system on ShopWindow that collects email addresses for us.
We add a Sign Up box to our sites which sends the details to SW who log the address with our Aff ID. SW then takes care of the emailing processes for us.
Personally, I don't think it's right that those affiliates who can't be arsed to install shopwindow (but just link to .com) are being given the benefit of having newsletters sent out on their behalf, when those who are working hard to make this a success are left to their own.
Let's not forget, that it was the SW steering group of affs who first suggested this function.
Hi Andy,
I think it is a great idea to have a sign up box on affiliate sites. All of those emails can then be added to the database, attached with affiliate ID's.
If you have a system in place that will attract the user to sign up to the mailing list then that would be great as it will attract more sign ups :)
Confuscius, what do you think about this approach? It would then mean that we manage the newsletters so you would not need the template as mentioned above ...
Cheers
Confuscius
09-04-08, 15:55
Hi George / Andy
The set up suggested would work BUT there are some issues that MUST be addressed first!
Before I say what they are I will tell you what I set up and then dumped about 9 months ago. Using aweber to manage sign ups and lists then I created custom sign up boxes for several SW sites and by adding custom fields I was able to get a user to subscribe to a SPECIFIC interest topic list and offer them the option to join other lists. Also when they joined a specific list then I auto added them to the general list. The idea being that I would email general offers OR specific offers to different lists at different times. I am sure that you get the idea. The other issue that I had in using my own sites was that I intended opening more affiliate accounts to create custom Merchant lists and then I would have to manage which merchants were on which site and invariably I would hit a problem so i would end up having to say that I would point people at SW website rather than my own custom version. I dumped the idea given that my custom site probably converts better than SW site and I do not like throwing money away! Lots more issues but too busy on other things at the moment - I will repost.
Just to kick off with a couple of issues:
1. We are still waiting for a generic set of words on a particular subject and we would clearly need a set of privacy statements that are legal - you would need to restrict access to this functionality to UK people initially.
2. As my company owns my sites and my company has to comply with data protection then any information that my company gathers and passes on to you needs to be dealt with within current UK law. How do you intend controlling the Data protection issues of individuals and overseas users?
3. Some affiliates get paid more than others by the same merchant for a variety of reasons. As the COLLECTIVE email list generates more sales then I would expect that commissions to affiliates would be paid at a higher rate. For example, let's say 25 affiliates each sell one mobile phone contract then all 25 sales are paid at he lowest rate BUT if one affiliate made 25 sales then I am sure that they would be paid a higher commission! So look at the email list as a potential super affiliate!
4. mailing lists can also be monetised as they have limited space - additional revenue COULD be generated and a redistribution mechanism would be required.
5. Lots more to follow.
Thinking caps on time, chaps and chapesses!
Paul
Confuscius
09-04-08, 16:15
OK - I have a possible approach to solve most of the Data Protection issues in one go but before I post the possible solution then I want to see what others think of this idea in general.
My solution involves the use of a remote INDEPENDENT OVERSEAS list management service and would involve a usage fee contribution to pay for the service. I will discuss this privately with a couple of other forum members first to get some feedback.
Paul
Some thoughts:
The signup form would need to pass the info through affwin and redirect back to a confirmation page on the affiliates site.
All newsletters should be sent with the affiliates email address in the headers.
the sign up form should make it 100% clear that the newsletters will be sent by a trusted 3rd party and affwins newsletter privacy policy (or at least a link to it) should be clearly visible.
the usual "we won't pass your details on to a third party" is redundant as the details will need to be passed on. However "Your details will not be passed onto 'yet' another third party" would probably cover everyone so long as the sign up page made it clear that newsletters were being organised by someone other than the affiliate.
And obviously, the option to opt-out should be in every email sent.
Links in emails should contain aff ID's and go directly to the retailers landing pages, not shopwindow.com. Although, it might be useful to have the clickref available. in which case, linking to a redirect script on the affiliates website would be a nice option. this would allow me to add the clickref i need in my reports!
Last thought, offers should only be sent for retailers we've actually affiliated with. None of this soft-affiliation rubbish. I'd be mighty pist if you were sending emails out to people I'd subscribed if they were advertising any of my competitors.
btw, ready made optin list sat in my DB when you're ready
Hi,
As my understanding goes, each affiliate would be a data controller, but also each site would have to state that ShopWindow is a data controller also.
I am not too sure where the overseas part comes into it. In the T&C I believe we mentioned that it is UK only based competition.
Cheers
would we need to provide information on opt outs etc so that we can give full visibility on activity?
If we were to do something like this, I would want us to ensure this is managed correctly to ensure everyones interests (inc dws).
Confuscius
09-04-08, 20:36
Andy,
btw, ready made optin list sat in my DB when you're ready
Have your list name people agreed already that you can pass their details on to whom you like? Are you the registered data controller? If so, be careful!
Amo,
The possible solution that I am looking at lets everyone be responsible for their own list and their own marketing BUT using centrally produced newsletters - so that if I do not like what you have written then I can choose not to have my list emailed and about another 20 issues!
Paul
Ah, that depends on the way shaffilidig play this.
If the list remains private, for me, the email headers are mine and I'm able to route links through a script on my page, then there won't be a problem at all. They've opted in to receive emails from me and mine and also my others. Shaffilidig could come under the "my others" heading.
The only problem would be if there was leakage between affiliates. granted, if I end up selling to everyone elses list, I won't be too bothered (although it'd be a hell of a tax bill!), but if my list was being sold to by another, I'd be in for it.
But not totally. We all bay about spam and privacy etc, but when was the last time anyone was actually prosecuted?
privacy policies are, in effect, as transparent as a discount code site. they say they're there for the good of the end user, but really, are they?
just a thought on your competition rules:
Only one entry per person is permitted. Automated entries will be invalidated, including multiple entries from the same IP address.AOL users share IP addresses. You could have 50,000 different people and eventually they'd all have the same IP addresses.
Those that do overlap, what are you doing with the email address? Surely it would be unethical to keep it should the entry be deemed invalid.