Discovered how to do it
In templates/template_2a_red/elements/product_display_list.tpl
replace
<span class="sw_productbuy">
{if #PopUpWindow#=='yes'}
<a href="#" onclick="window.open('{$oProduct->sProductBuyLink}', '', '{#PopUpSettings#}')">
{else}
<a href="{$oProduct->sProductBuyLink}">
{/if}
{#currencySign#}{$oProduct->fSearchPrice|number_format:2} <img src="{$templatePath}/images/buy_button.gif" title="Buy Now!" /> </a>
</span>
With
<span class="sw_productbuy">
{if #PopUpWindow#=='yes'}
<a href="#" onclick="window.open('{$oProduct->sProductBuyLink}', '', '{#PopUpSettings#}')">
{else}
Price: <a href="{$oProduct->sProductBuyLink}">{#currencySign#}{$oProduct->fSearchPrice|number_format:2}</a>
{/if}
<a href="{$oProduct->sProductBuyLink}">
<img src="{$oProduct->sMerchantLogoUrl|default:$noLogo} " title="Buy Now!" alt= "{$oProduct->sMerchantName}" border="0" />
</a>
</span>
and this is what we get
http://computers-site.com/search.php?q=advent+laptop&c=61&iListOffset=20