View Full Version : Love for Clothes .co.uk
Hi all, I'm still working on it but the plan is to get it fully live in Jan.
The url is: http://www.loveforclothes.co.uk
I still have lots to do function wise but any feedback is welcome, e.g.:
- how many items it is best to show per category
- whats the best way to arrange items? by price? by freshness etc?
- whats the best layouts / design patters to use for individual product pages? (e.g. I plan on adding 3-6 related products from same category)
- whats the best ways to promote discounts / sales to get best conversions?
- what adds trust or makes UK people feel confident when shopping online?
- anything else you don't mind to share - tips/tricks?
p.s. since I was unable to get the SW installed on my current host, I had to go the hard way and program the engine myself so I found it quite difficult in many cases to work with DataFeeds as they are. Sometimes I think merchant's are doing really poor work. It has taken me hours and hours just to categorize some of merchant products.
So many views but not a single reply. :)
Don't think I've enough knowledge or authority to really answer any of your questions LFC but I'll throw in my opinion, for what it's worth!
Looks like you've done a great job with your site and I like the look/feel of it.
I'll have a go at answering your Q's but remember, I'm no expert!
- items per category
I think 40 is a bit high, 30 seems to work well for me. Too few and it can be a pain to look through. Also, makes it appear you have more pages/selection available.
- whats the best way to arrange items? by price? by freshness etc?
Mixed as you have seems to be fine to me, but I always like to have an order by price option, is it possible to add one? If not, and I had to choose a single way to display, I'd go for price - low to high (another valid suggestion though is high to low, after all the commission is better!).
- whats the best layouts / design patters to use for individual product pages? (e.g. I plan on adding 3-6 related products from same category)
My guess would be 5 or six small thumbs underneath main item description.
As for main item, I'm not sure you need to clutter the 'buy' link with "(will open in a new window)". First point is you obviously would like to place your cookie and secondly users will soon figure this out. Can you make the 'buy' link a graphic? Text is a little uninspiring.
- whats the best ways to promote discounts / sales to get best conversions?
If only I knew!
- what adds trust or makes UK people feel confident when shopping online?
Apart form the obvious (household name etc - maybe one day!), I believe a site should at least have a contact us/about us page. I'd never user a site where I didn't think I could contact somone to complain (not that I do)! Also gives the impression of quick 'here today, gone tomorrow' site without one.
- anything else you don't mind to share - tips/tricks?
You're search box isn't working for me (using IE7 and FF).
Only a matter of personal preference, but I don't like underlined plain text as links, especially on menu bars. Maybe remove the underline, make bold and simply change colour on mouse over?
Just my own thoughts and to let you know that not everyone is ignoring you!
If anyone else has some good tips/advice for LFC then I'm happy to be contradicted/shown up :cool:
Well done on all your hard work - hope it pays off for you.
Best of luck
Bud
:)
PS.
I'm suprised you had a job installing SW on Fasthosts.
Anyone else use Fasthosts for their SW?
Any tips for LFC (or others) on how to get it to work (OK not for this one as you've done a great job, but maybe you'd want start another site as well)?
Finally somebody replied! Thanks a lot Bud, it means much to me :)
I have added most of these to my to-do list (uh, the list grows bigger and bigger with every day).
p.s. Actually haven't installed SW on fasthosts. It didn't work. I had to code my engine from scratch so I'm on my path to perfection and your feedback will help me get there as you have pointed some good ideas for me so I will try to implement them for sure!
p.s. btw, have you considered providing morfed feeds? could add huge value to ShopWindow users?
Hey LFC
Overal I think it's looking quite good. I like the large images on the homepage.
The majority of your traffic is going to be direct to your product page, so I think this is were you should concentrate on converting people.
A quick seo note: http://www.loveforclothes.co.uk/item/37088637/cream-hood-padded-parker-coat/ are not the ideal URLs for products
http://www.loveforclothes.co.uk/cream-hood-padded-parker-coat/item/37088637/ would be better, even better than this would be to replace the word item with a keyword you're actually targetting.
Is there any reason you've hidden where the product is from? This could get people to trust you as your site is full of household names.
Hope any of that helps.
Mike
Hi, Make, and thanks for your insights.
I'll see if I can get around this, but you're right, the url's could be better and NO, I'm not trying to hide anything, it was just easier to creati it like that.